I’m sure as you’ve looked into starting your online shop, you have come across the term “dropshipping.” Sound complicated? Not really. Today we are going to help clear it up for you with our Beginners Guide to Starting a Dropshipping Business.
Remember, at its base, dropshipping is just another way of sourcing things to sell in your online shop. It doesn’t mean you need to dropship everything. It can be one way to supplement what you already offer. Either way, it’s good to know the basics.
When it’s done right and everything goes smoothly, dropshipping is almost the perfect business model. When it’s done wrong, it can be a nightmare. We’ll show you how to set it up to get started on the right food.
Inside this article I am going to share with you necessary things about dropshipping. But first, we’ll go over some simple explanation, list of all its advantages, show you the ways on how to start your dropshipping business, and more.
What is Dropshipping?
Dropshipping is a way to sell products without keeping a stock of inventory. Rather, you will be partnering with a supplier of a wholesale, which stocks all its own stock/inventory. Furthermore, you will be transferring the customer orders, as well as the shipment information to them. Then, they will ship the products straight to the respective customer. One of the biggest benefits of dropshipping is that you don’t need to bother with any inventory or fulfillment matters.
Furthermore, most of the customers will not know that you are dropshipping as well. This is the “private tag shipping” is what will let you transport from a wholesaler with an invoice and return address that is modified to your very own e-commerce store.
You might be asking, how does this work? Maybe you already have heard of the term floating around on some ecommerce platforms, or perhaps this is your first time to encounter this concept at all. Well, in a much simpler manner, after a dropshipper sells a particular product, he/she will buy it from a supplier and then he has this product shipped straight to that particular customer.
Benefits of Dropshipping
There are lots of reasons why you must consider dropshipping, these include the following:
- Mobility: Having all of the physical satisfaction issues being handled, you are allowed to operate your own business wherever you are, for as long as you have an internet connection.
- There’s no Need for Lots of Money: What makes dropshipping amazing is that it is very easy to start it online. This is because there is no need for you to invest a large amount of money and invest greatly in the inventory, hitherto you are still able to offer a multitude of products to your respective customers.
- Dropshipping is a Trusted Model: There is a lot of Shopify businesses online, in fact, even the major retail stores like Sears that use the dropshipping method to be able to offer a much wider variety of items or products to their own customers even without dealing with the increase of inventory hassles.
- Efficiency and Convenience: To be able to successfully launch and grow your e-commerce business, it takes loads of work. Most especially when you have a limited resource. If you don’t have any worries about the fulfillment is astoundingly convenient and it releases up your own time to be able to focus on your own marketing plan, operations, as well as customer service.
How to Get Started Dropshipping?
This particular guide will help you in laying out every single thing that you need to get things started. This will discuss to you what are the different steps that you must take, and how to do all of them. From your own humble starts, you may only go but up.
So let’s get started!
Step 1: Figure out your niche.
“You will be successful and profitable in almost all the niche possible, although you don’t have any interest in what you are selling,” this is probably one of the biggest misconceptions that you may hear about dropshipping. However, this is not true. It is very important to have enough knowledge of the niche that you choose. If you pick a niche that you really understand, then it will provide you some additional advantage over all your competitors.
Step 2: Find a dropship supplier.
It may sound difficult to find a wholesale supplier, but with hard work you may find a reputable supplier that offers products that you are interested in. And if you did, then you’re in a good luck. However, if you find one, you must still check on what your supplier is capable of doing before settling. This is to avoid any anomalies in the future.
Step 3: Choose a selling platform.
It is always a good idea to expand when selling on various online auction sites. This is since all of the sites have their own unique visitors and with most of them being free to join. Thus, there is no reason to not give it a try. Remember, Amazon and eBay are not the only options to this, there are more. But check it all very well to avoid any discrepancies.
Step 4: Promote your store.
If you are just to start on your e-commerce business, you may find it so hard to gain the power to your own store. Well, in order for you to gain followings, you have to work hard on promoting your online store.
Here are some ways that you can use in promoting your online store:
- SEO: Using basic tactics in SEO, you will be able to rank higher in search engines, meaning more people are checking your store. Thus more people will be able to know about it.
- Facebook Ads: Facebook ad works based on the contextual data and not on query-based data. What you need to do is to find the right audience to target and make them click on your ad. This is actually easy since almost all people have Facebook now.
- Content Marketing: This method strategically adds a value to each of the customers’ interaction with your brands. This helps in guiding you through the sales funnel.
Congratulations! We have now reached the end, and by now, you must know how to start up your own e-commerce dropshipping business from scratch. Don’t be too comfortable though, your work is not yet done. Yes, you have your online store setup, now, you have got to run it. As I have said earlier, once you get it started, there is only one way to go, and it is to go up. Good luck!