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You’ve probably heard that Pinterest is a great place to get traffic, but did you know its a great place to sell if you have an e-commerce shop? That’s because people go to Pinterest to get inspired and research.
According to Pinterest data, 90% of weekly pinners use Pinterest to make purchase decision.
Pinterest is less of a social network and more of a discovery and inspiration place where people go to get ideas. If your products are a good match for the Pinterest audience, then you definitely want to be on Pinterest.
If you really want to max out your Pinterest potential, you want to get approved for buyable pins. This will allow people to buy your products straight from Pinterest. Awesome right?
But wait, it gets even better.
In this article I’m going to show you how to get set up for buyable pins.
Then I am going to show you how to take it to the next level and turbo charge your sales on Pinterest using a tool called Tailwind. It’s going to automate your pinning and maximize the benefit you get from your buyable pins and Pinterest as a whole.
The best part? It’s not that complicated. You can be up and running in no time. Ready to get started? Let’s go!
What are Pinterest Buyable Pins and How do they Work?
A couple years ago Pinterest released “Buyable Pins” to help customer online to purchase products without leaving the platform. You can purchase products immediately using Buying Pins anytime and anywhere.
When you see a buyable pin on Pinterest, there will be a button that will let you add it to your basket. Once you add it to your basket, you can check out on Pinterest like you would on any other merchant. One handy feature is that Pinterest stores the buyer information so that you never have to enter it again.
This is a great feature especially for buyers who don’t even have time to think twice about whether they purchase the product or not. It’s great for sellers because it creates an almost frictionless transaction. A buyer can go from browsing on Pinterest to buying from your store in seconds.
How Do I Set Up Buyable Pins for My Store?
In order to use buyable pins, you need to have an e-commerce shop. You can’t just sell from your blog. If you need help getting started, check out our post on starting an online shop.
If you’re a small online shop, your best bet is to be on Shopify because Pinterest has partnered with them is allowing application for the program through Shopify. If you don’t have a Shopify store, they are fairly easy to set up. Assuming you have your shop in place, here are the steps you need to take to get approved for buyable pins.
- Get a Pinterest Business account. This is free, you can also convert your personal account to a business account if you want. To do either, you can go to this page on Pinterest to make it happen.
- Check and make sure your products and store meet Pinterest Guidlines.
Once you are approved for buyable pins, it’s time to start pinning!
Are you brand new to Pinterest? We won’t go into detail on getting started from scratch, but here is a great place to start, it even has audio if you want to listen instead of read: New to Pinterest? Start Here.
Once you get started, you’ll be ready to put the icing on the cake.
How to Use Tailwind App for Pinterest Marketing
Tailwind is a program used on Pinterest that helps you manage and automate your product posting aka, pinning. Pinterest works best when you pin on a regular basis every single day. That can be hard to manage and time consuming. With Tailwind, you put pins in the autoscheduler and the tool does the rest, pinning for you throughout the day and night.
Scheduling Pins with Tailwind
How can you schedule pins? Scheduling pins are essential, especially if your target audience is from another time zone. It will help you to reach more potential customers and also you can have more followers.
But before you can schedule pins, you have first downloaded the Tailwind Brower extension. If you already downloaded it, you can now easily schedule pins, wherever you are. It will also save time for you and you can also do something that will help your pins to perform well. Check out this video guide:
Tailwind’s Smart Calendar
There are definitely best times to post on Pinterest, but it varies from account to account based on your audience. But how do you know when? Easy. Tailwind will tell you.
The smart calendar uses analytics data to determine when the best time for you to post is.
You tell Tailwind how many times a day you want to post and it will give you the times that are best to reach your audience. It then fills the slots with the pins you selected. Check out this guide:
The second thing about Tailwind that will help you get a boost is the analytics. Tailwind will let you know what is working and what is not on your Pinterest accounts.
It tracks follower growth, keeps track of repins on your pins and calculates the effectiveness of your boards. I won’t go into too many details on the analytics for this post, but it is a goldmine of information. Here’s a good explanation:
In a nutshell, you are missing out on traffic and sales if you are not on Pinterest. People go to Pinterest to buy and you can take advantage of that by setting up buyable pins that will allow your customers to buy from you directly from the Pinterest platform.
Once you are set up with buyable pins, the next step is to automate and analyze your Pinterest account with Tailwind. Automate your pinning using the Smart Scheduler so that your pins are reaching the most people at the best times. Analyze the data Tailwind is giving you so you can make your pins better and better.
If you’re ready to get started on Tailwind, you can start for free by clicking here.