So, you’re planning to share your own clothing designs to the world? You go! We’re here to give you a hand with these tips on how to start your own clothing line in only 6 steps.
Starting your own clothing line can be a very rewarding experience for those entrepreneurs that see the fashion industry with creativity, passion, and a lot of opportunities. After all, how difficult could it be?
The truth is that successful clothing lines or brands are created by people who have a passion for clothing – but it is more than just an exquisite collection of designs or a simple line of printed apparel.
There are a lot of factors involved when it comes to starting your own brand. Plus, once you get started, you’ll need a place to sell your designs. In this article, let’s tackle the different ways on how to start and build the successful fashion line you’ve ever dream of, so let’s jump into it.
Step 1: Decide what clothing products you want to sell
When it comes to creating fashion products and apparel, the sky is the limit. If you have the passion for clothing and wanted to start your own clothing brand, then you will most likely to have an idea of what particular fashion items you want to create, trade, and sell. Some people represent their personal style and unique opportunity to their brands – but they don’t actually have the basic knowledge of which product will sell the most to the customers.
Regardless of the type of customers you are targeting, each clothing products must suit their needs as well as their budget.
Step 2: Choose the business model of your clothing line
After deciding what clothing products to sell, you are now ready to make important decisions at this point. Knowing the several options to create your brand will let you determine the cost, difficulty, and time you’re investing in the process. These options include:
This option is the easiest option for starting your own clothing line. This involves design or logo printing on a blank apparel. However, the biggest drawback of this business model is the low-profit margins and lack of competition in terms of materials, fit, and stitching because of the standard wholesale clothing material used.
The printing could produce high-quality printed apparels efficiently and in a rapid way, unlike screen printing. It’s a cost-effective choice for printing small orders.
Private or Wholesale
This business model is similar to print-on-demand. The only difference is that it gives you more control over the personalization of the products and higher margins. This involves buying the bulk of blank clothing products and customizing it by adding labels, tags, and so on.
This allows greater margins and better pricing since you purchase clothing products in bulk. However, it involves labor in intensive setup process which could mean that screen printing in bulk is cost-effective.
Custom sew and cut
In this method, you’re doing everything from sketching the designs, patterns, sourcing fabrics and other materials, to full production run. Customizing your own clothing line in terms of cutting and sewing requires an intensive process to start and maintain. This could increase potential value and increased margin from your customers, but it includes very high start-up costs.
Step 3: Know the elements of a successful clothing brand
Successful clothing lines have their own unique factor which contributes to their success. Knowing these important factors listed below before starting your own clothing line will help you achieve success.
One factor that is vital that could determine your clothing line’s success in the industry in the selection of specific niche. Targeting specific groups of people could make your brand easier to market, less competition, more affordable, and establishing a greater customer loyalty.
Printed or embroidered – your designs is important as it is the main reason why people by clothes, to be fashionable and have something to wear that looks nice. So, make sure that your designs are aesthetically pleasing and relatable to your potential target customers. Remember to establish a connection to your audience using your niche.
The composition of the material used in your clothing products will gravely affect your profit margin and customer’s loyalty to your brand. Clothes that can easily wear, tear, shrink, and fade isn’t going to last on the market. Educate yourself with the materials you are using to ensure its quality.
A strong brand could reinforce and encourages your target market to repurchase, share, represent, and purchase your own clothing line. Create a brand that has lifestyle associated with it and learns how to emphasize what your brand stands for.
Step 4: Learn how to differentiate your clothing line and stand out
As one of the most saturated industries today, when starting in the apparel and clothing design industry you need to have something that your competitors doesn’t have – in short, you need to stand out.
So, how will you set yourself apart from the crowd? Here are some ways:
Do your research and create your brand identity
Fashion trends are always evolving, so learn how to adapt to these changes and apply it to your clothing line’s marketing strategy. In creating your brand’s identity, this includes your own designs with woven labels, custom hashtags, care and content labels, and price tags.
Be original and choose the quality materials
To survive in the clothing and apparel industry, you need to have originality. It is normal to buy blank shirts but as a designer with a creative vision, you need to add a twist to make them unique and more appealing to your customers. Additionally, don’t overlook the quality of the composition.
Step 5: Learn the effective advertising tactics, sourcing, and manufacturing
Another important step in creating a successful clothing line is knowing how you want to get your clothing made and distributed and its costs. It could be mass production or just small production to see how things will go.
In addition, learn the important advertising and marketing tactics to promote your brand to your customer. Give them a reason why they should choose to support your line. Aforementioned, make sure you stand out.
Step 6: Master the effective management
Now that you’ve established your own clothing brand, it’s up to you on how you’re going to make and maintain it at the top of the industry. You should learn how to manage your orders, production, money, delivery, and everything about your brand.
Want to know a secret? The first and most important things you need before establishing your own clothing line is – passion. This will fuel your creativity, effective and solid advertising tactics, and better decisions and management, so make sure you have a lot it.