Usually, small businesses cannot meet the expense of the excessive marketing budgets which larger businesses can afford. As a small business owner, you should be compelling, creative, and determined when it comes to promoting your business.
Fortunately, there are now lots of useful and effective marketing ways that will generate greater outcomes for your brand without spending a single centavo. For example, you can create your own business website.
Either way, if you really want to market your business but don’t have enough for marketing then check out these 10 unique ways to market your small business for free. Make sure to choose the one that is best suited for you and your business.
How to Market Your Small Business for Free?
1. Make Local Awareness
Having exposure in websites, local papers, and trade magazines can greatly educate individuals about your brand, driving new customer acquisition, and most importantly, increase brand recognition.
While lots of growing brands in economical landscapes may possibly want to hire a costly public relations (PR) firm, small businesses and startups could start a simple DIY PR.
All you have to do is research writers and publications which cover your business. When you have an understanding on the writers, reach for the stories they normally write for their publication. Then make a pitch for your brand which will attract their interest.
2. Utilize Email Marketing
Connecting or communicating with your customers and prospects is very important especially if you want to remind them you’re there. If done professionally and used sensibly, email can be a great tool.
As a matter of fact, there are plenty of easy and free to use services such as Mail Chimp which can aid you to organize your opt-ins and database and send various newsletters that work and look great.
3. Use Social Media
The main requirements you’ll need are good videos or images, interesting stories, and time. Choose the right social media platforms that are suitable for your brand carefully.
For instance, if you’re selling beautiful crafts and food you can use Pinterest or Instagram to share your product’s photos. But if you’re in a professional industry then use LinkedIn or Twitter.
4. Use Voicemail Cleverly
If you’re in the industry of constructing followers why not make voicemails that ask individuals to leave some messages. Moreover, tell them that you have a Twitter Feed or Facebook page. Actually, it is one more way people can communicate with you.
5. Advertise Your Business Using Email Signatures
An email signature can be a great tool and place at the same time in making promotional messages. You can use it to share the links on your newest blog and advice your customers to utilize it to advertise special offers that have direct links to the page.
In addition, make sure to use different colors so that your signatures will stand out.
6. Get Listed
If you want to promote your business make sure you’re listed on different online business directories such as Scoot, Yelp, Yell, HotFrog, and more.
However, it is easy to think that these directories are obsolete but the truth is that can help your business a lot when it comes to search rankings.
7. Run Competitions
Running competitions allow you to gather contact information. You can work together with a trade magazine or local paper or do it on your own.
However, if you cannot afford the awards outright perceive how a complementary business, your suppliers or partners can help you regarding the prizes.
8. Claim and Have A Trip Advisor Listing
If you’re in the travel or hospitality business then Trip Advisor can be a great help. It is a very dominant referral tool as well as a perfect way to obtain other individuals to do the work on your behalf.
Keep in mind that a good business makes sure that its service and product is impeccably delivered every time.
9. Ask Help From Your Suppliers
Many small business owners overlooked this. Actually, suppliers rely on you so that their business remains feasible.
If you’re planning to run promotions or reward loyalty you can ask your suppliers for photography that you can utilize in the press, support for the competition, and samples you can give away.
10. Become A Blogger
Blogs can offer you a great way to construct a steady audience as well as drive visitors to your website on a daily basis.
In fact, starting and running a blog is very easy, just prepare your computer, internet connection, and a nice concept to write.
With blogs, consistency is paramount. Make a calendar for releasing materials so that you’re certain that there are no gaps in your content.
Advertising a new or small business is very important to a business’s success. However, that does not necessarily mean that you have to spend large amounts on it.
Pennywise and savvy entrepreneurs could find services and products which can help them in driving consumer acquisition and increasing visibility without spending a single centavo.